Works

About



Hi, I’m Glee, Seoyun Choi, a brand designer based in Seoul.With a broad curiosity spanning various fields, I believe that strong design begins with a well-defined core.  I majored in Product Design at Hongik University and received a BFA in Industrial Design. Through my studies, I realized that rather than designing standalone products, I was more drawn to crafting their stories within a broader context. This led me to brand design—where multiple elements come together to create a cohesive narrative. The process of refining a core message and adapting it meaningfully resonated with me, deepening my passion for creating cohesive and engaging brand experiences.

Beyond product design, I have explored various disciplines, including an internship as a package designer at a major corporation, UX and spatial design collaborations through industry-academic projects, and editorial design work. To bring well-grounded brand design to life across various mediums, I have developed the necessary strategic thinking, visual storytelling skills and practical design execution skills.

I strive to grow as a designer who continuously questions, learns, and refines ideas to create meaningful design solutions.
I’m always eager for new opportunities and challenges.
If you’d like to connect or collaborate, feel free to reach out!
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ExperienceMay  2025 -
Viva Republica (Toss) - Content Design Assistant
Toss Core Corporate Branding Team
Toss is a pioneering Korean finance super-app offering seamless payments, banking, insurance, investing, and credit tools - all with intuitive, user-friendly design. As a graphic designer,
I’m working on contents graphics and photography for its owned media and SNS.

Jun - Sep 2024
LG Electronics – Industry Collaboration Project


Apr - Oct 2023LG Household & Health Care – Graphic Design InternWorked on packaging and visual design for luxury cosmetic brands THE WHOO and Sooryehan,
focusing on premium aesthetics, brand identity, and storytelling through design.



Mar - Jun 2022COSRX – Industry Collaboration ProjectCollaborated with COSRX to develop an innovative toner pad container, focusing on ergonomic usability and aesthetic refinement. Designed a seasonal package for the holiday collection, integrating festive elements while maintaining brand identity.



Jul - Sep 2021Foodle, Social Venture Start-up Freelance Industrial DesignerCollaborated with the social venture Foodle to design a reusable container 
with a new structural concept,
optimizing versatility across for a variety of menus. Focused on sustainable design, functionality, and user experience.

Award Jan 2025Asia Design Prize 2025 Winner - Oddor

PressJan 2025Designboom: AI fashion stylemate, CHIC2CHIC

EducationMar 2019
- Aug 2025Hongik University BFA in Industrial Design (Product Design),

with a Minor in Visual Communication DesignApr - Jun 2021RMIT University Vietnam (Ho Chi Minh City Campus)

Short-term English Language ProgramMar 2016
- Feb 2019Sunhwa Arts High School, Design 

ToolsGraphic
2D motion

3DAdobe Photoshop, Illustrator, Indesign, Figma

Adobe After Effects

Rhinoceros, Keyshot, Cinema 4D












©2025. SeoyunChoi. All Rights Reserved.