CHIC2CHIC
Project mode
Duration
Role
Team project of 2 members
Mar - Dec 2024
Brand Planning, Visual Directing,
Motion Graphic (100%), Graphic Design (60%), Product Design (40%)
“How will personal taste develop when
individuals gain ownership of their algorithms?”
individuals gain ownership of their algorithms?”
As I engaged with various social media platforms, I often felt constrained by algorithms,
recognizing their limitations in shaping personal taste.
This realization led me to question their influence and envision a future
where algorithms empower, rather than confine individuality.
CHIC2CHIC was born from this vision—an AI style mate
that enhances the joy of diverse styling within a dynamic algorithmic ecosystem.
The portable device, doubling as a fashion accessory, collects and curates styling data
while enabling users to exchange, remix, and personalize their algorithms.
By expanding personal preferences and fostering creative expression,
CHIC2CHIC redefines the relationship between fashion and technology.
recognizing their limitations in shaping personal taste.
This realization led me to question their influence and envision a future
where algorithms empower, rather than confine individuality.
CHIC2CHIC was born from this vision—an AI style mate
that enhances the joy of diverse styling within a dynamic algorithmic ecosystem.
The portable device, doubling as a fashion accessory, collects and curates styling data
while enabling users to exchange, remix, and personalize their algorithms.
By expanding personal preferences and fostering creative expression,
CHIC2CHIC redefines the relationship between fashion and technology.
As is
To be
The key interaction of the brand's core product involves the straight surfaces of the device facing each other,
exchanging the algorithm. This reminded us of the gesture of a cheek-to-cheek greeting,
and to reflect the fashion-oriented nature of the brand, we created the name 'CHIC2CHIIC.'
Inspired by the harmony of straight lines and curves in the product’s design, the logo features rounded elements,
also, the symbol reflects the silhouette of the brand’s core product.
exchanging the algorithm. This reminded us of the gesture of a cheek-to-cheek greeting,
and to reflect the fashion-oriented nature of the brand, we created the name 'CHIC2CHIIC.'
Inspired by the harmony of straight lines and curves in the product’s design, the logo features rounded elements,
also, the symbol reflects the silhouette of the brand’s core product.
Bold and refined Macan was chosen for English titles, while SF Pro Text and Noto Sans CJK KR,
both simple sans-serif typefaces, were selected for English and Korean body text, respectively.
both simple sans-serif typefaces, were selected for English and Korean body text, respectively.
As a brand represents diverse styles, a broad range of brand colors with varying saturation and brightness are selected.
High-impact pink and green, which embody the brand’s ideal persona, serve as the primary colors.
High-impact pink and green, which embody the brand’s ideal persona, serve as the primary colors.
Utilizing the central part of the logo, interactive facial expressions are designed to make CHIC2CHIC feel like a close best friend.
The brand defines one's taste as a "personal archive book," with its diverse visual assets taking motifs
from the motions of paper and stickers. Accordingly, each user is represented by a sticker-like icon.
from the motions of paper and stickers. Accordingly, each user is represented by a sticker-like icon.
Example for the user stickers
(User Scenario)
CHIC2CHIC is more than an electronic device—it’s both a fashion item and a symbol of algorithm exchange.
Therefore its concept photos mimic a ‘What’s in My Bag’ spread, styling the device with a persona’s belongings.
After defining each persona with a unique style, we planned their looks, prop styling, and photo direction.
Therefore its concept photos mimic a ‘What’s in My Bag’ spread, styling the device with a persona’s belongings.
After defining each persona with a unique style, we planned their looks, prop styling, and photo direction.