Korea's major national carrier brands have undergone mergers and acquisitions, 
evolving into one large brand, but their image and services remain largely unchanged. 
Against this backdrop, if I were to propose a new major airline brand for Korea, 
I believe it could offer a rich travel experience based on Korea's unique food culture. 

Introducing an airline brand centered around differentiated in-flight content and meals 
to provide a sensory and enriching travel experience.

The naming combines "capable," symbolizing new possibilities, with the "K" from Korea
to represent adding "Alpha" to the flight experience and opening a new path in travel. 
The logo and symbol are designed by merging the alpha symbol with the letter "K."

We sought to find a more efficient way to serve in-flight meals in the limited cabin space
by utilizing the octagonal structure found in traditional Korean patterns.

Octagonal pattern

In-flight meal plates and trays with a structure that efficiently stacks and organizes

For the convenience of both passengers and crew, special in-flight meal menus and detailed information guides are separately provided, 
integrated into the tray according to the service flow.

A signature tea with a variety of scents served as part of the in-flight meal,
designed to help preserve the excitement of the flight for a long time.