LG H&H
Package Design
Project type
Duration
Duration
Apr - Oct 2023
Designed the 2024 New Year’s seasonal package for the Korean herbal skincare brand Sooryehan.
New Year magpie—symbolizing good fortune—and the winter pine tree—representing longevity—are featured in the design.
In celebration of the Year of the Blue Dragon, a serene sunrise with subtle blue hues sets the scene.
New Year magpie—symbolizing good fortune—and the winter pine tree—representing longevity—are featured in the design.
In celebration of the Year of the Blue Dragon, a serene sunrise with subtle blue hues sets the scene.
Each product line is distinguished with accent colors for easy recognition, while foil stamping and embossing
add refined details emphasizing the radiant glow of the rising New Year’s sun.
add refined details emphasizing the radiant glow of the rising New Year’s sun.
Designed the 2023 Korean Thanksgiving Day seasonal package for The Whoo, a luxury Korean herbal skincare brand.
Aligning with the clean beauty trend, ink usage was minimized, and embossing details were incorporated
to depict a moonlit view of Gwanghwamun on Korean Thanksgiving night.
Aligning with the clean beauty trend, ink usage was minimized, and embossing details were incorporated
to depict a moonlit view of Gwanghwamun on Korean Thanksgiving night.