Oddor


Sense the scents

Project type
Project mode
Duration
Role
Academic Project
Team project of 4 members
Aug - Dec 2022
Brand planning (30%), Graphic design (30%),
Product design (40%), Modeling/rendering (40%)




Project Overview
“Why do countless varieties of scents end up 
in uniform, unremarkable perfume bottles?”


Oddor starts with a question and aims to create a continuous experience, 
driven by the belief that scent can be felt through multiple senses—
beyond the common perception that it is recognized solely by the olfactory system.
Its bottles are more than mere containers; they are artistic objects that conveys the scent itself. 
Explore the extension of senses and scents with Oddor.






Brand Identity System


Naming / Logo
Logo of Oddor visualizes the extension of the scent that extends to various senses.
Strange to some, but Special to you. The brand name Oddor was created by combining ‘odd’ + ‘or’.








Typography
In order to contain Oddor's belief, extension of senses, We chose the title font New York.
For the body text, we adopted Alliance No.1 and Pretendard, respectively, in English and Korean as modern san-serif typefaces.




Brand Design Elements
A variety of design elements come together to create an extended fragrance experience. 
By translating six different scents into relative images, formative characteristics, 
and textures for each perfume bottle, and further enhancing them with graphics and lines,
we transform scent into a tangible, visual expression.




Bottle Design
 A perfume bottle design that serves as an art object, allowing scent to be perceived through touch and sight. 
Distinct shapes and diverse CMFs capture the unique characteristics of each fragrance.



Package Design
Inside the package, the graphics representing the fragrance is engraved.
A brief description of the product and notes of the perfume are shown along each line.




Brand Applications
A series of brand application designs considering the process of testing and purchasing perfume. 
Blotter paper engraved with the lines of each fragrance for easy differentiation, 
business cards and a perfume guarantee card with the purchase date, 
offering an experience akin to buying an artwork.



Incense sets
The incesne set that mirrors the iconic shapes of the bottle,
will provide you a even more variety of ways for you to expolre our scents. 



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